When people talk about business expansion, what they think of its growth and development. They often think of erecting new buildings, launching a new product line, or doing something “new”. It is often easy to get lost in the swirl of adding something new. It seems to be more exciting to launch a new website than enrich the existing one with WooCommerce Email Order or Woocommerce Custom plugins.
However, it is not a good idea to think about new things and do away with the old (existing) ones. Maintenance in this case refers to everything. The building, the customers, the relationships, and every other thing that is related to your business should be maintained. It should not be a case of “out with the old and in with the new”. Maintenance is essential for business expansion and here are some reasons why.
It is Cost Effective
This is where many people get it wrong. When building a bungalow, you laid a foundation for a bungalow. If you want to upgrade to a 2 story building, you upgrade it from the foundation not the top of the bungalow. Unlike what most people think, maintenance saves more money. It helps prevent possible future damages that will even cost much more than you would have spent on damage control.
It Reassures Your Existing Customers of Their Safety
Many firms are guilty of offering “mouthwatering” bonuses to new customers and it is almost becoming a norm. There is hardly any attention paid to existing customers. This is very bad. Do you think your existing customers will convince new customers to patronize your business considering how you treat them?
When expanding your business, ensure to maintain the current structure. This sends a strong message to your existing customers that you hold them in high regard. Such gestures are one of the major drivers of customer loyalty. A good businessman understands the importance of customer loyalty as people tend to believe what other people say about a business than what the business says about itself.
It Helps Build a Healthy Company Structure
Your business structure is not just about the building, it also implies the culture and values of your business. The structure or values of your business is what your employees will act according to. If you lack the maintenance culture, your employees will not treat existing customers as well as they treat new customers. It also determines how existing business structures will fare over the course of your expansion.
Your maintenance culture determines if the existing parts of your business will suffer while the newly created parts flourish. It will also determine the kind of customers you will be getting. A poor maintenance culture will mean that you will get more “one off” customers than loyal customers.
Affirming Business Professionalism
Professionalism entails executing professional tasks in line with the ethics of such a profession. A good businessman should also operate with good business ethics. One of such ethics is the culture of maintenance. Any businessman who lacks it cannot be said to be a good businessman as he is acting outside the ethics of his profession.
Your presence or absence of professionalism tells a lot about your business. The business is more about the people operating it than anything else. If the people operating it are not doing well, the business will not do well.
Maintenance is very important especially when it comes to business expansion. It will ensure that existing business structures do not suffer because you are creating a new one. It will also ensure that customers become willing to identify with your business.
When this happens, your business becomes a brand as a brand is a business whose customers identify with it. So whether you are opening a new branch or launching a new product/service, always remember to take care of the “old” structure because the old structure is the reason why you can expand.