5 Digital Marketing Mistakes That Can Kill a Business

digital marketing email marketing

Marketing strategies are as old as the act of doing business itself. It is part and parcel for doing business. No business is a good business until it receives a significant level of patronage and marketing strategies are one of your surest bets of pushing your business to the forefront. The internet has helped bridged a lot of gaps that was imminent in commerce. You don’t need to have knowledge of coding and programming as all you need to do is to employ the services of a good ecommerce development company or magento ecommerce agency. These agencies are specialist in ecommerce and you are assured of the best services.

Even with the best of services, you can still be on the wrong track when you are not constantly looking at the drawn up plan on the board. Sometimes, the mistakes may start from before the plan was drawn on the board. There are tons of marketing strategies but for the sake of this article, we will be looking at digital marketing. Digital marketing is the marketing strategy that involves the use of the internet to promote one’s business, product or service. Just like every marketing strategy, digital marketing is bound to flip when you don’t understand the pros and cons of what it takes. This article will enlighten you on five digital marketing strategies that can kill your business.

 

Underestimating Social Media

social media

If you are a marketer still guilty of this then you need to go back to marketing school. Only search engines come close to competing with social media platforms for traffic. Even fraudsters have taken to social media because they have seen the potential it has. A good number of up and coming brands may not be able to afford the cost of running a website or blog have taken solace in social media. Your digital marketing strategy may not be living up to expectations probably because you are yet to integrate social media platforms you it. There is hardly a type of human being you are looking that you won’t find on social media.

 

Sending Mails That are Unoptimized

digital marketing email marketing

First of all, you are not the only firm doing what you are currently doing. That means that you are not the only firm sending mails to that individual. In this regard, you should make sure your mails are short, descriptive and simple all in one. When someone subscribes to your newsletter, don’t kill them with too much and too bulky mails. If you continue doing this, you may end up being spammed and this could be the beginning of your digital marketing campaign’s failure. Everything contained in your mail should serve a particular purpose to the prospect.

 

Not Keeping Records

This should be number one on your digital marketing campaign list. If you can properly keep records of your marketing campaigns, your prospects and converts, you will be in a better position to pick a more effective digital marketing strategy. Furthermore, keeping records will enable send the right type of information to the right type of prospects such that that information will be related to his needs? Thanks to the level of advancement of the internet, you can now get information about your prospects by politely asking them to fill online surveys or registering on your website using their social media accounts.

 

Overkilling Your Call to Action

This is business for crying out loud. I have missed out on some great contents (and I was glad I did) because they thought that scaring me with some fireworks like call to action button. I won’t call it a call to action button because buttons don’t scare or irritate people. The call to action buttons was in my opinion more than the content. Furthermore, the call to action button was all over the place and was changing colors like an animation. If you are guilty of this, then you need a change of plan unless you are selling things related to kids. Even kids will be scared by what I saw. Instead of making an over towering call to action button, you can create a descriptive content with proper explanation on how to go about the call to action.

 

Awful and Horrible Landing Pages

This is also in line with the call to action. Web operators have no idea how annoying how we went users feel when the content of an Ad compels us to take the call to action. We decided to take the call to action only to be led to an awful looking landing page that is not optimized, slow and full of irrelevant. If I were to be a marketer, I will not market your business unless I certify your business and landing page to be top notch. Before you sell yourself (start a marketing strategy) put your house (website) in order else your digital marketing strategy will be a waste.

Most times, the failure we experience in digital marketing may be actually due to the process not with the strategy. Sometimes, your mistake may be because you have not identified the right route for your marketing campaign or that you are overdoing your marketing campaign. Keeping things simple is the best as it helps you get a grip on things and you don’t have to rush it.

 

Also remember that we’re running a promo on our web design services. We’re giving you 20% off until 31st December, 2018.

49 thoughts on “5 Digital Marketing Mistakes That Can Kill a Business

  1. I am an investor of gate io, I have consulted a lot of information, I hope to upgrade my investment strategy with a new model. Your article creation ideas have given me a lot of inspiration, but I still have some doubts. I wonder if you can help me? Thanks.

  2. After reading your article, it reminded me of some things about gate io that I studied before. The content is similar to yours, but your thinking is very special, which gave me a different idea. Thank you. But I still have some questions I want to ask you, I will always pay attention. Thanks.

  3. After reading your article, it reminded me of some things about gate io that I studied before. The content is similar to yours, but your thinking is very special, which gave me a different idea. Thank you. But I still have some questions I want to ask you, I will always pay attention. Thanks.

  4. At the beginning, I was still puzzled. Since I read your article, I have been very impressed. It has provided a lot of innovative ideas for my thesis related to gate.io. Thank u. But I still have some doubts, can you help me? Thanks.

  5. At the beginning, I was still puzzled. Since I read your article, I have been very impressed. It has provided a lot of innovative ideas for my thesis related to gate.io. Thank u. But I still have some doubts, can you help me? Thanks.

  6. Thank you very much for sharing. Your article was very helpful for me to build a paper on gate.io. After reading your article, I think the idea is very good and the creative techniques are also very innovative. However, I have some different opinions, and I will continue to follow your reply.

  7. I am a website designer. Recently, I am designing a website template about gate.io. The boss’s requirements are very strange, which makes me very difficult. I have consulted many websites, and later I discovered your blog, which is the style I hope to need. thank you very much. Would you allow me to use your blog style as a reference? thank you!

  8. I am a website designer. Recently, I am designing a website template about gate.io. The boss’s requirements are very strange, which makes me very difficult. I have consulted many websites, and later I discovered your blog, which is the style I hope to need. thank you very much. Would you allow me to use your blog style as a reference? thank you!

  9. I am a website designer. Recently, I am designing a website template about gate.io. The boss’s requirements are very strange, which makes me very difficult. I have consulted many websites, and later I discovered your blog, which is the style I hope to need. thank you very much. Would you allow me to use your blog style as a reference? thank you!

  10. “선입금&예약금없는 후불제
    시그니처출장마사지 시그니처출장안마 입니다.
    자택 오피스텔 모텔 호텔 등 에서 이용가능하며
    경기 인천 서울 전지역 30분 이내
    방문 가능합니다” 출장안마

  11. “이제 나가지말구 간편하게 계신곳에서 편하게 이용하세요 ~
    서울 전지역 모텔 . 호텔 . 오피스텔 . 원룸 등에서
    전화한통만 주시면 ok ~ !!
    직접 방문해서 케어 해드립니다 ” 출장안마

  12. I may need your help. I’ve been doing research on gate io recently, and I’ve tried a lot of different things. Later, I read your article, and I think your way of writing has given me some innovative ideas, thank you very much.

  13. I may need your help. I tried many ways but couldn’t solve it, but after reading your article, I think you have a way to help me. I’m looking forward for your reply. Thanks.

  14. I may need your help. I tried many ways but couldn’t solve it, but after reading your article, I think you have a way to help me. I’m looking forward for your reply. Thanks.

  15. I may need your help. I tried many ways but couldn’t solve it, but after reading your article, I think you have a way to help me. I’m looking forward for your reply. Thanks.

  16. Its like you read my mind! You seem to know so much about
    this, like you wrote the book in it or something. I think that you can do with a few
    pics to drive the message home a little bit, but instead of that,
    this is fantastic blog. An excellent read. I’ll certainly be back.

Leave a Reply

Your email address will not be published. Required fields are marked *