Are you looking for the roadmap to a successful SEO optimization? You need a plan – one that will help you keep on track and get from start to finish with ease. Here are 3 steps you can take to ensure your SEO optimization is a success!
Step One: Igniting Your SEO
Creating a comprehensive and effective SEO strategy for your business can often feel like an intimidating task — but it doesn’t have to be. For the uninitiated, SEO (search engine optimization) is a process that helps web pages appear higher on search engine results pages (SERPs).
To get started on your own SEO journey, begin by lighting the fire. This involves understanding what to prioritize first, and tailoring your strategy to mirror the heart of your business and its objectives.
First, you’ll want to pinpoint the keywords you want to target. Start by brainstorming a list that reflects your brand- and product-related topics, as well as the language your target audience uses. Once you have a solid list of keywords, you can begin the technical optimization of your website such as:
- Including keywords in your title tags, meta descriptions, and headings.
- Updating and optimizing your website’s code, images, and content.
- Ensuring your website is safe, secure, and responsive.
After completing the technical optimization, it’s time to expand your SEO horizons. Link building, keyword optimization for blog posts, and coming up with creative SEO-driven solutions for social media objectives can all help propel your site’s ranking.
Step Two: Maximizing Discovery
After positioning your content to be indexed from multiple angles, you can start seeing the higher margin exposure you’re looking for.
To get this extra discovery levitate your presence in the online space. To do this, break up your content into smaller parts and distribute it in sections to make the best use of it. This way you’ll be able to appear on multiple sources and formats, getting more print and eyeballs.
Moreover, sprinkle strategic anchor text linking to other relevant content, which can help keep users’ interest alive as they move around your online presence. Keep in mind, however, to always include a call to action that lets users know what they need to do next.
- Spread content in sections
- Include anchor text
- Always provide a call to action
Doing all that means more users discovering your content and sweet brand exposure. Get your voice and ideas out there.
Step Three: Track and Analyze Your Results
Now that you’ve put your plan into action, it’s time to start tracking and analyzing your results! There are a few key pieces of information you’ll want to consider in your analysis:
- Timing – How long did it take for different elements of your plan to be implemented? How long did it take for you to see results?
- Cost – How much money did it cost for each stage of the plan?
- Reach –How many people did you reach? How did you measure reach?
As you review the data, you’ll want to pay special attention to any lessons learned and take notes to add to your working document. The notes should include comments on what worked, what didn’t quite work and areas where you can improve next time.
Finally, take a look at the bigger picture: How did the results you achieved compare to your original goals? Take time to celebrate the successes and consider ways to mitigate any shortfalls. Once you can see where you can make adjustments, you’re ready to create your plan again and repeat the process for an even better result!
Remember now that optimizing your website for SEO doesn’t happen overnight. It is a long process that is sometimes difficult. But taking these 3 steps are one of the best ways to give your website the extra boost it needs to stand out from the competition. If you are diligent and consistent with your SEO strategies you will be rewarded with increased website traffic and conversions.