Structured Data is a way of telling search engines how to interpret the content of a website or blog by formatting HTML using special vocabulary and also telling search engines how to display the data in SERPs.
Though Google hasn’t confirmed that structured data influences rankings, every website owner should implement structured data in his site. This is because structured data will improve your search engine listings in several ways. Multiple real-life experiments show an increase in clicks boosts rankings.
Mobile SEO Takeover:
Over half of Google searches have their origin from mobile phones and mobile-friendliness being a top ranking factor, mobile SEO simply cannot be ignored anymore.
To check if your site is mobile-friendly, you can make use of Google mobile-friendly test application. The test will also show you a list of errors and factors that will help you improve the mobile friendliness of your site.
Links have always been the trusted factor for search engines but that is changing rapidly and 2018 will witness more of this. Linkless mentions may be becoming an off-page signal of equal weight.
Search engines may easily associate a mention of a brand and use it to determine a site’s authority. Duane Forrester, formerly senior product manager at Bing, confirmed that Bing is already using unlinked mentions for ranking. A patent by Google is one reason to believe they may be doing so too.
You can use a web monitoring tool such as Awario to find mentions of your brand or products. They have heir own real-time index of the web and the Reach metric that lets you see the most authoritative mentions first.
Search engines are providing listings based on the user’s information including their location, interests and search history. All the major search engines personalize their results using several factors according to an experiment carried out in 2011.
Rise Of Voice Search:
Google released a report stating that 55% of teens and 40% of adults use voice search daily, and according to Google’s Beshad Behzadi, voice search is growing at a faster rate than type search. Voice search calls for a whole new keyword research routine: Voice searchers use normal, conversational sentences instead of the odd-sounding query lingo.